As Online Sales Manager - Acquisition for DACH you will develop and lead the implementation of the digital customer acquisition strategy through our e-commerce channel. You will be personally responsible for the online acquisition goals and work closely with the online business team to maximize the potential of the digital ecosystem (search / paid / social media / affiliates / e-mail marketing, etc.).
Your responsibilities include:
- Responsible for the generation of the plan, test and implementation of new customer acquisition activities
- Ensure acquisition targets for all digital platforms are achieved within the budget requirements
- Develop and implement an acquisition plan to meet our online acquisition targets across digital platforms
- Monitor performance of the site against acquisition targets identifying areas for improvement and provide recommendations to the Digital Marketing specialists
- Analyze the DACH digital market to encounter new business opportunities and track seasonality
- Management of PPC campaigns in cooperation with our headquarter team to drive optimal conversion rates and minimize CPA
- Work with deisgn and markting specialists to create necessary acquisition assets
- Maintain ownership of program KPI´s with the ability to track and communicate the success of different campaigns against pre-identified golas with agile course correction throughout the execution process. This includes the ability to pull data and reports from different sources to provide dashboards and presentations to key stakeholders
- Lead, document, and communicate constructive lessons-learned analysis of completed online sales and marketing acquisition activities
- Develop, manage, and improve an Affiliate Program, ensuring intelligent budget allocation including commissions structure and budget spend
- Develop the affiliate marketing strategy with the aim of recruiting new quality affiliate partners and delivering sales volume
- Deliver affiliate marketing reports to management
- Forecast, measure, analyze and report on campaign performance and the impact of marketing activities on sales pipeline, revenue and sales cycle length. Present these results, and based on results, optimize over time