Online Sales Manager - Acquisition (f/m)

Jena
ESET Deutschland GmbH

As Online Sales Manager - Acquisition for DACH you will develop and lead the implementation of the digital customer acquisition strategy through our e-commerce channel. You will be personally responsible for the online acquisition goals and work closely with the online business team to maximize the potential of the digital ecosystem (search / paid / social media / affiliates / e-mail marketing, etc.).


Your responsibilities include:

  • Responsible for the generation of the plan, test and implementation of new customer acquisition activities
  • Ensure acquisition targets for all digital platforms are achieved within the budget requirements
  • Develop and implement an acquisition plan to meet our online acquisition targets across digital platforms
  • Monitor performance of the site against acquisition targets identifying areas for improvement and provide recommendations to the Digital Marketing specialists
  • Analyze the DACH digital market to encounter new business opportunities and track seasonality
  • Management of PPC campaigns in cooperation with our headquarter team to drive optimal conversion rates and minimize CPA
  • Work with deisgn and markting specialists to create necessary acquisition assets
  • Maintain ownership of program KPI´s with the ability to track and communicate the success of different campaigns against pre-identified golas with agile course correction throughout the execution process. This includes the ability to pull data and reports from different sources to provide dashboards and presentations to key stakeholders
  • Lead, document, and communicate constructive lessons-learned analysis of completed online sales and marketing acquisition activities
  • Develop, manage, and improve an Affiliate Program, ensuring intelligent budget allocation including commissions structure and budget spend
  • Develop the affiliate marketing strategy with the aim of recruiting new quality affiliate partners and delivering sales volume
  • Deliver affiliate marketing reports to management
  • Forecast, measure, analyze and report on campaign performance and the impact of marketing activities on sales pipeline, revenue and sales cycle length. Present these results, and based on results, optimize over time

Voraussetzungen

Your qualifications should be:

  • University degree in business economics; preferably in the field of marketing or other related studies
  • At least 3 years professional experience in digital sales / marketing; preferably more than 2 years working experience in the European online market
  • Experience in AdWords / Bing and other Ads platforms like Facebook and LinkedIn, as well as proved professional experience with affiliate programs
  • Familiarity with major e-commerce platforms
  • General knowledge of Digital Marketing concepts
  • Proficient in Google Sheets and/or Excel
  • Advanced capabilities in manipulating and extracting results out of large sets of data
  • Exceptional planning and organizing skills, as well as excellent analytical skills with reporting experience
  • Advanced communication skills both written and oral
  • Highly goal oriented attitude with excellent interpersonal and team-working skills
  • Advanced English and German in speaking and writing


What ESET offers:

  • A fascinating career opportunity in a fast growing enterprise
  • A good salary and attractive incentives
  • Interesting training and development opportunities
  • A pleasant and convenient working environment in Munich or Jena with many additonal benefits


You can identify yourself with this job opportunity and are looking forward to an exciting challenge?

Then apply online by sending a detailed application, including your desired salary.

Kontakt für Bewerbung

Frau Franziska Stemmler
HR Specialist

Arbeitsort

Spitzweidenweg 32, 07743 Jena

Mehr zum Job

Anzeigenart Stellenangebot
Arbeitszeit Vollzeit
Vertragsart Festanstellung
Berufliche Praxis mit Berufserfahrung
Aus- und Weiterbildung Abschluss Hochschule / Berufsakademie / Duales Studium
Berufskategorie Handel, Vertrieb, Verkauf / Sonstiges
Arbeitsort
Spitzweidenweg 32, 07743 Jena